Mastering Targeted Email Marketing: Benefits, Steps, and Pro Tips!
Email marketing is the go-to solution for a lot of businesses in today’s online marketing. Some researchers say that email marketing generates $42 for every $1 spent. While others agree that it generates $36 for every $1 spent—regardless of that, it’s still quite a high ROI. Research says that around 77% of the said ROI…
11 Best AI Marketing Tools To Enhance Your Brand Outreach
Email marketing is here to stay and can be very effective when done correctly. However, creating targeted advertising and maintaining active subscribers are more difficult tasks. AI-powered email marketing solutions are making a comeback. These tools enable reaching out to the right people and communicating your brand services appropriately. Those who want to know more about AI…
Getting to Know SMTP: A Guide to Simple Mail Transfer Protocol
SMTP, or the Simple Mail Transfer Protocol, in the real world, means emails can be transferred from one account to another through the Internet. It works according to a code that is a set of rules for email transferring, which explains how you can exchange emails via different email platforms like Gmail or Outlook. An…
Benefits of Using GIFs in Email Marketing: How To Do It Properly
Email engagement is one of the key concerns of businesses. On average, the email click-through rate is around 2.6%, and even that is considered quite good. However, it’s important for a brand or business to use various tactics to yield specific results. That’s where tactics like using visual content come into play. It’s a known…