Getting to Know SMTP: A Guide to Simple Mail Transfer Protocol

SMTP, or the Simple Mail Transfer Protocol, in the real world, means emails can be transferred from one account to another through the Internet. It works according to a code that is a set of rules for email transferring, which explains how you can exchange emails via different email platforms like Gmail or Outlook. An…

Benefits of Using GIFs in Email Marketing: How To Do It Properly

Email engagement is one of the key concerns of businesses. On average, the email click-through rate is around 2.6%, and even that is considered quite good. However, it’s important for a brand or business to use various tactics to yield specific results. That’s where tactics like using visual content come into play. It’s a known…