Mastering Targeted Email Marketing: Benefits, Steps, and Pro Tips!

Email marketing is the go-to solution for a lot of businesses in today’s online marketing. Some researchers say that email marketing generates $42 for every $1 spent. While others agree that it generates $36 for every $1 spent—regardless of that, it’s still quite a high ROI.  Research says that around 77% of the said ROI…

Getting to Know SMTP: A Guide to Simple Mail Transfer Protocol

SMTP, or the Simple Mail Transfer Protocol, in the real world, means emails can be transferred from one account to another through the Internet. It works according to a code that is a set of rules for email transferring, which explains how you can exchange emails via different email platforms like Gmail or Outlook. An…