SMTP, or the Simple Mail Transfer Protocol, in the real world, means emails can be transferred from one account to another through the Internet. It works according to a code that is a set of rules for email transferring, which explains how you can exchange emails via different email platforms like Gmail or Outlook. An…
Email engagement is one of the key concerns of businesses. On average, the email click-through rate is around 2.6%, and even that is considered quite good. However, it’s important for a brand or business to use various tactics to yield specific results. That’s where tactics like using visual content come into play. It’s a known…
Did you know the approximate number of emails sent and received in 2020 was 306.4 Billion? By 2025, this number is predicted to increase to 376.4. That is a whopping number of emails sent. Don’t you think there should be a tool through which you can send emails to multiple people simultaneously? It is a…
Business-to-business marketing refers to the promotion of products or services to other businesses and also organizations. It is not the same as business-to-consumer marketing, which is directed at ordinary individuals. B2B email marketing service solutions tend to be a lot more precise and also provide a lot more details. This is due to the fact…